This book is an exciting step back in time to when Männer Vogue was Germany’s leading men’s fashion magazine. During Männer Vogue’s golden age between 1984 and 1989, Swiss-born Beda Achermann was the magazine’s creative director and left his iconic style on a generation of graphic designers, typographers, photographers, fashion journalists and stylists. Commissioning young photographers like Mario Testino, Ellen von Unwerth and Max Vadukul, along with established talents including Herb Ritts, Peter Lindbergh and Helmut Newton, Achermann set a new benchmark in fashion editorial.

Big Time is a retrospective of Achermann’s groundbreaking work for Männer Vogue, showing the magazine’s best spreads which have lost none of their modernity and flair. The book comprises three chapters—“Big Style” (fashion), “Big Shots” (features and portraits) and “Big Bang” (portfolios)—which together recreate a unique period in fashion history when international glamour was made in Germany.