This is a Tracking technology offered by Facebook and used by other Facebook services such as Facebook Custom Audiences.
Processing company
Facebook Ireland Limited
4 Grand Canal Square, Grand Canal Harbour, Dublin, D02, Irland
Data Purposes
- advertising
- Marketing
- Retargeting
- Tracking
- Analytics
Technologies Used
Data Attributes
- Pixel specific data
- Http-Header
- Optional Parameters
Data Collected
This list represents all (personal) data that is collected by or through the use of this service.
- Facebook user ID
- Browser information
- Usage data
- Geräteinformationen
- Non-sensitive custom data
- Referrer URL
- Pixel ID
- Location information
- Pixel specific data
- User behaviour
- Ads viewed
- Interactions with advertisement, services, and products
- Marketing information
- Content viewed
- IP address
Legal Basis
In the following the legal basis for the processing of personal data required by Art. 6 I 1 GDPR is listed.
Art. 6 para. 1 s. 1 lit. a GDPR
Location of Processing
European Union
Retention Period
The data will be deleted as soon as they are no longer needed for the processing purposes.
Data Recipients
Facebook Inc.
Transfer to Third Countries
Weltweit
Data Protection Officer of Processing Company
Below you can find the email address of the data protection officer of the processing company.
https://www.facebook.com/help/contact/540977946302970
Further Information and Opt-Out
Click here to opt out from this processor across all domains https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen
Click here to read the privacy policy of the data processor https://www.facebook.com/privacy/explanation
Cookie Policy URL https://www.facebook.com/policies/cookies